MCQ Problems / Explanations

CATEGORIES

Note* : We need your help, to provide better service of MCQ's, So please have a minute and type the question on which you want MCQ's to be filled in our MCQ Bank

E - Marketing MCQ's

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

S E - Marketing

Digital marketing.

Interactive marketing.

Direct marketing.

Electronic marketing.

Show Answer

Which of the following is not a type of digital marketing activity?

S E - Marketing

e-marketing.

Social marketing.

Print advert.

Internet marketing.

Show Answer

This form of advert delivered on social platforms and social gaming websites and apps, across all device types is known as:

S E - Marketing

mobile marketing

social media advertising

internet advertising

e-marketing

Show Answer

The rise of ___________ has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities).

S E - Marketing

website

social media

web 1.0

web platform.

Show Answer

A form of marketing communications that uses the internet for the purpose of advertising, aiming to increase website traffic and/or encourage product trial, purchase, and repeat purchase activity is called:

S E - Marketing

Search marketing.

E-mail marketing.

Internet advertising.

Social web marketing.

Show Answer

An advertising model in which advertisers bid on keywords or phrases relevant to their target market, with sponsored/paid search engine listings to drive traffic to a website is called:

S E - Marketing

Search Engine Optimisation (SEO).

Contextual Advertising.

Digital Asset Optimisation (DAO).

Pay Per Click (PPC).

Show Answer

A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:

S E - Marketing

Search marketing.

Internet advertising.

Permission-based email marketing.

Social web marketing.

Show Answer

________ is the process of marketing accomplished or facilitated via the use of internet technologies (e.g. web, email, intranet, extranets).

S E - Marketing

Internet marketing

Search marketing

e-marketing

Mobile marketing

Show Answer

____________ is a form of digital marketing that describes the use of the social web and social media (e.g. social networks, online communities, blogs or wikis) or any online collaborative technology for marketing activities, be it sales, public relations, research, distribution or customer service.

S E - Marketing

Pay Per Click (PPC)

Digital Asset Optimisation (DAO)

Social Media Marketing (SMM)

Search Engine Optimisation (SEO)

Show Answer

____________ is the set of practices that enables organisations to communicate and engage interactively with their audiences through any mobile device or network.

S E - Marketing

Mobile marketing

Social web marketing.

Internet marketing

Social media marketing

Show Answer

Tags:
Question and answers in E - Marketing, E - Marketing multiple choice questions and answers, e-marketing Important MCQs, Solved MCQs for e-marketing, e-marketing MCQs with answers PDF download

E - Marketing MCQ's

Latest Updates

Call us

Mail us

Useful Links

Request a Call / Mail ?