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Advertising MCQ's

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Attitudes toward a brand result from a combination of __________________ attitude-formation processes.
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A strength of radio advertising is ________________
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Marketers can enhance the consumers' ability to access knowledge structures by ________________
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Which of the following is NOT a requirement for setting advertising objectives?
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The ______________________ component of attitudes focuses on behavioral tendencies
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The process of translating thought into a symbolic form is known as _____________________
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Margaret Stephens notices the television commercial because of the loud sounds. This is an example of ______________________
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