Advertising | Helpdice

MCQ Problems / Explanations

Place-based media occur in which venues?

Last updated: Wed, 26 Nov

At what stage of the PLC (Product Life Cycle) can a higher price usually be charged?

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A post-campaign analysis examines

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Advertising strategy is concerned with:

Last updated: Wed, 26 Nov

Brand names provide information about which of the following elements

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Choose two strengths from the options below of using social media in the media plan

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Cost per impressions (CPI) can be applied to

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Contemporary online ads can be placed automatically in contextually relevant web locations. This serves to improve

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Critics of advertising argue that it is wasteful in terms of resources allocated to it that might be 'better' deplo...

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Divergence dimensions of advertising creativity include which of the following:

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Distributor brands are often referred to as

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Grounds for acceptability of advertising include consideration of which of the following:

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Mobile marketing to-date is most successful among

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Name two of the three major types of advertising found in newspapers

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Social media measurement can gather information on

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Strategy can be applied at which of the following levels?

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The main levels of organisational strategy are:

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Two organisations that measure Internet and connected devices audiences are

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UGC can be derived through which of the following processes:

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Which of the following activities are pre requisites for successful positioning?

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Which of the following are considered by Zablah et al., (2010) to be a dimension of brand performance.

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Which of the following might be considered as influencing strategies?

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Who has been described as the 'Father of Modern Advertising'?

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Who from the following list claims this as a definition of a brand A name, term, sign, symbol, or design, or a comb...

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Who from the following list claims this as a definition of a brand "a cluster of values that enables a promise to b...

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Which online marketing tool is still the most frequent used?

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Which one of the following is not one of the four main types of spokesperson.

Last updated: Wed, 26 Nov

Which of the following would not be involved in setting media objectives?

Last updated: Wed, 26 Nov

Which of the following researchers offered this definition of integrated marketing communications? IMC is an audien...

Last updated: Wed, 26 Nov

Which of the following measurement cues does mobile measurement borrow from traditional measurement?

Last updated: Wed, 26 Nov

Which of the following is not one of the four forms of interactive digital advertising, identified by Cheng et al (...

Last updated: Wed, 26 Nov

Which of the following is not a weakness of using online in the media plan?

Last updated: Wed, 26 Nov

Which of the following is not a valid statement?

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Which of the following is not a syndicated marketing research firm?

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Which of the following is not a strength of the television medium?

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Which of the following is not a school of art to have been represented in advertising, can all be observed in billb...

Last updated: Wed, 26 Nov

Which of the following is not a recognised type of advertising

Last updated: Wed, 26 Nov

Which of the following is not a recognised method of setting advertising budgets?

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Which of the following is not a recognised IPA approach to integration?

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Which of the following is not a recognised brand category

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Which of the following is not a dimension of psychosocial meaning, as determined by Aaker (1997)?

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Which of the following concepts may enter into media buying negotiations?

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Which of the following are online advertising methods through which advertisers attempt to drive traffic to Interne...

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Which medium is often referred to as 'junk mail'?

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Which Italian photographer Oliviero Toscani became well known for the controversial Benetton ads.

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Which Government report looked into commercialisation and sexualisation of childhood in 2011?

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Which company had the highest advertising spend in the UK in 2010?

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Which brand is well known for 'edgy' advertising?

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Where low levels of awareness are matched by low involvement, the prime objective has to be to create awareness of ...

Last updated: Wed, 26 Nov

What kind of appeals to Dens and De Pelsmacker suggest as most successful in high involvement purchase situations?

Last updated: Wed, 26 Nov

What is the name of the industry body set up to monitor the advertising of alcoholic drink products?

Last updated: Wed, 26 Nov

What is the formula for calculating Gross Rating Points?

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What is most common form of agency structure?

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What does Google Analytics measure, among other things?

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We use associations made about brand names and product attributes, as cues to

Last updated: Wed, 26 Nov

USP stands for

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Unwin (1974) suggests the creative style used to communicate brand ideas and associations constitutes a ___________

Last updated: Wed, 26 Nov

There are two particular influences on the communication process. These are

Last updated: Wed, 26 Nov

There are two key characteristics associated with a message source. These are:

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The Weak theory of advertising was developed by

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The two main forms of advertising regulation are _____ / _ and _/ _____.

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The TV series Madmen is based on the location of many of America's leading advertising agencies:

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The To-Go model of advertising works by persuading people to

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The salience interpretation is based upon the premise that advertising works by ___________

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The role of advertising is to ___________

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The print medium continues to rely heavily on CPM to determine scheduling. What is CPM?

Last updated: Wed, 26 Nov

The principle of building a border around an idea or story and then presenting a contained and managed view of an i...

Last updated: Wed, 26 Nov

The presentation of (advertising) stimuli that conflict with an individual's expectations will invariably _________...

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The move from single sponsor programme support to participation advertising was due primarily to ___________

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The media planner's task is challenging because it must typically

Last updated: Wed, 26 Nov

The Interactional model of communication attempts to assimilate the variety of ___ acting upon the ...

Last updated: Wed, 26 Nov

The industry body responsible for monitoring advertising of alcoholic products is called:

Last updated: Wed, 26 Nov

The holy grail of communications is an agency's ability to offer clients

Last updated: Wed, 26 Nov

The funnel metaphor in the consumer decision-making process is fading because

Last updated: Wed, 26 Nov

The focus of an employer brand rests with communication with both current and prospective employees of an organisat...

Last updated: Wed, 26 Nov

The estimated number of people an advertisement reaches is called

Last updated: Wed, 26 Nov

The ELM proposes that there are two main routes to attitude change. These are

Last updated: Wed, 26 Nov

The dimensions used on the vertical axis of the FCB Grid is

Last updated: Wed, 26 Nov

The core model of communication has been criticised for its

Last updated: Wed, 26 Nov

The Committee of Advertising Practice (CAP) covers _____ advertising, _ promotion and _______ m...

Last updated: Wed, 26 Nov

The body that regulates advertising in the UK is:

Last updated: Wed, 26 Nov

The ASA specify that no advertisement aimed at children should 'contain anything likely to result in children's ___...

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The acronym TRP stands for

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The AAR Group helps advertisers to:

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The 'Opportunity buy'

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The 'flighting' media schedule is

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Target audiences should perceive communications and associated cues as:

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Successful creativity leads from identifying a client's:

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Successful brands might be considered to encapsulate the three Brand Ps (3BPs). These are

Last updated: Wed, 26 Nov

Stuhlfaut (2011) offers a concept which he refers to as the Creative ___________.

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Strategic media planning is a complex challenge because advertises must use their knowledge of

Last updated: Wed, 26 Nov

Strategic balance considers the relation between:

Last updated: Wed, 26 Nov

Sir John Hegarty is the Global Artistic Director for which agency:

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SIM stands for

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Shimp (2010) identifies that although advertisers aim for their ads to be creative, they also need them to ________...

Last updated: Wed, 26 Nov

Schramm (1955) determined that communication consisted of a series of core, essentially sequential activities. Thes...

Last updated: Wed, 26 Nov

Rossiter and Bellman (2005) present the link between deontological and teleological ethical theories as a two part ...

Last updated: Wed, 26 Nov

Richards and Curran (2002) labelled the definition 'Advertising is a paid, mediated form of communication from an i...

Last updated: Wed, 26 Nov

Reinforcement campaigns work by ______________________:

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Recent thinking has shown that feelings and emotions shape our thoughts, at all times. This means that advertising ...

Last updated: Wed, 26 Nov

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