It does not matter how your company, product or service are attractive for the audience, if the logo does not correctly reflect your points of strength. An unsuitable company identity will attract the wrong audience for your company. Time is precious so better not risk wasting it dealing with potential customers whom you are not really interested in. This is a relevant problem when starting a new business. i elaborated a logo design process, which I apply to every project, aiming to make sure that the brand can communicate the values and points of strength of the company.
When it comes to the UX design process, there is no universal standard as such. Different companies, agencies, designers and product managers follow different approaches, techniques and tools. There are multiple stages in the design process as per the methodology you prefer. Our approach is inspired by the “Double Diamond” model proposed by the British Design Council. Our process include- Discover, Define, Design and Deploy.
This is the first stage where we try to understand the needs of the business, stakeholders and its end users. We also evaluate the desired outcomes, KPIs and full scope of the project in this phase. The activities include:
This is where we will analyse all the inputs, feedbacks, observations and arrange them in order to define the problems and needs to be addressed. The Define stage include:
Design stage starts after the client's approval of our findings and solutions in the Define phase. Design stage starts with quick sketches to iterate and finalize the solutions. The deliverables includes:
If the client requires it, we have a dedicated team of inhouse software engineers to deploy the designs created by our team. The services included:
User experience (UX) design is an umbrella term representing the entire process of creating products and services that provide intuitive and delightful experience to their users. People widely use terms like “UI/UX Design” or “Usability Design” to represent User Experience Design. However UI (User Interface) Design and Usability Design are subsets of UX Design.
For any business that delivers its service or product through an app or website, UX design is as critical as sales, branding or marketing. Because good UX design directly improves the bottom line. Even if it is a bank with brick and mortar branches all across the country, their app would be the most important channel in which customers interact with the business, making UX a critical factor influencing customer happiness and revenue.
There are multiple factors influencing the cost of a UX design project. The factors include scope and scale of the project, nature of the project (starting from scratch, revamping existing design), platforms (mobile, web, TV, kiosk), technology involved, and design services included (user research, interviews, testing) and delivery deadline to name a few. It's difficult to provide a number upfront without understanding the requirements and full scope of the project. We usually charge $35 to $50 per hour based on the complexity and size of the project.
All the factors influencing the cost (scope, complexity, platforms, budget, client feedback) will also affect the delivery timeline of a UX design project. A typical UX design project could go anywhere between 2-3 months to 6 months for a small-medium sized project. Bigger projects could take more than 6 months to 1 year depending on the scope and complexity.
The deliverables could change based on the requirement and nature of the project. Typically we deliver:
Usually we kick start every project with a detailed brainstorming session with all the stakeholders from the client side. These are the details/data we require before the start of every project.
We shall extend our support according to the client's requirements. After User Acceptance Testing (UAT), we shall be providing support for the next 3 months. If the client has opted for an Annual Support Contract (ASC) with us, we are entitled to provide our services at any time during the period of contract.
