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MCQ Problems / Explanations



a) customer managed relationship

Last updated: Wed, 9 Apr

Any occasion on which brand or product is encountered by end customers is called

Last updated: Wed, 9 Apr

Third step in customer's value analysis

Last updated: Wed, 9 Apr

A person’s _________ are all the groups that have a direct or indirect influence on their attitudes or behavior.

Last updated: Wed, 9 Apr

Social class is indicated by ________variables.

Last updated: Wed, 9 Apr

For the rural areas, the socioeconomic system use _________ of the chief wage earner.

Last updated: Wed, 9 Apr

Indian marketers use a term called socioeconomic classification, which is based on the _______ of chief wage earner...

Last updated: Wed, 9 Apr

________ is the fundamental determinant of a person’s wants and behavior.

Last updated: Wed, 9 Apr

________ exerts the broadest and deepest influence on buying behavior.

Last updated: Wed, 9 Apr

A consumer buying behavior is influenced by

Last updated: Wed, 9 Apr

_________ is the study of how individuals, groups and organizations select, buy, use and dispose off goods, service...

Last updated: Wed, 9 Apr

_______is any occasion on which the brand or product is used by end customers.

Last updated: Wed, 9 Apr

The method used to assess real cost of providing services to an individual customer is

Last updated: Wed, 9 Apr

The marketing messages committed to customers wishes is a part of

Last updated: Wed, 9 Apr

The main drawback of CRM is

Last updated: Wed, 9 Apr

_______uses sophisticated mathematical and statistical techniques such as neutral networking and cluster analysis.

Last updated: Wed, 9 Apr

A _________ is an organized collection of detailed information about individual customers or prospects that is acce...

Last updated: Wed, 9 Apr

CRM technology can help in

Last updated: Wed, 9 Apr

Customer Relationship Management is about

Last updated: Wed, 9 Apr

In data mining, this is a technique used to predict future behavior and anticipate the consequences of change.

Last updated: Wed, 9 Apr

This is an arrangement in which a company outsources some or all of its customer relationship management functions ...

Last updated: Wed, 9 Apr

This is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers ...

Last updated: Wed, 9 Apr

This is a broad category of applications and technologies for gathering, storing, analyzing, and providing access t...

Last updated: Wed, 9 Apr

This is the processing of data about customers and their relationship with the enterprise in order to improve the e...

Last updated: Wed, 9 Apr

In an Internet context, this is the practice of tailoring Web pages to individual user's characteristics or prefere...

Last updated: Wed, 9 Apr

Technique which tries to identify real cost of serving an individual customer is called

Last updated: Wed, 9 Apr

Any occasion on which brand or product is encountered by end customers is called

Last updated: Wed, 9 Apr

Number of customers or potential customers who will help in company's growth is classified as

Last updated: Wed, 9 Apr

System includes all experiences while using market offering is classified as

Last updated: Wed, 9 Apr

Perceived monetary value of all benefits which customers expect from a given product because of brand image is call...

Last updated: Wed, 9 Apr

Process of building, organizing and using databases of customers to build customer relationship is classified as

Last updated: Wed, 9 Apr

Difference between customers evaluation including all costs incurred and benefits is called

Last updated: Wed, 9 Apr

First step in analysis of customer value is to

Last updated: Wed, 9 Apr

Programs designed for customers which is limited to any affinity group are classified as

Last updated: Wed, 9 Apr

'total customer benefits' includes

Last updated: Wed, 9 Apr

Customers lifetime purchases that generate net present value of future profit streams is called

Last updated: Wed, 9 Apr

A person or company that yields a revenue more than incurred costs of selling and serving is called

Last updated: Wed, 9 Apr

Company's monetary, time and energy cost, all are included in

Last updated: Wed, 9 Apr

Company's 'customer relationship capital' is another name of

Last updated: Wed, 9 Apr

Customized products and services for customers and interaction to individual customers are part of

Last updated: Wed, 9 Apr

Percentage or number of customers who move from one level to next level in buying decision process is called

Last updated: Wed, 9 Apr

All costs customer expects to incur to buy any market offering is called

Last updated: Wed, 9 Apr

Third step in customer's value analysis

Last updated: Wed, 9 Apr

Whole cluster of benefits when company promises to deliver through its market offering is called

Last updated: Wed, 9 Apr

Record which is based on business customers past purchases, sales price and volumes is classified as

Last updated: Wed, 9 Apr

Aggregate value of customer's base is classified as

Last updated: Wed, 9 Apr

In buyer decision process, percentage of potential customers in a given target market is called

Last updated: Wed, 9 Apr

Process of manage information about customers to maximize loyalty is said to be

Last updated: Wed, 9 Apr

A person's _________ are all the groups that have a direct or indirect influence on their attitudes or behavior.

Last updated: Wed, 9 Apr

Social class is indicated by ________variables.

Last updated: Wed, 9 Apr

Socioeconomic system classifies rural households into _____ broad categories.

Last updated: Wed, 9 Apr

For the rural areas, the socioeconomic system use _________ of the chief wage earner.

Last updated: Wed, 9 Apr

Socioeconomic system classifies urban households into _____ broad categories.

Last updated: Wed, 9 Apr

Indian marketers use a term called socioeconomic classification, which is based on the _______ of chief wage earner...

Last updated: Wed, 9 Apr

________ is the fundamental determinant of a person's wants and behavior.

Last updated: Wed, 9 Apr

________ exerts the broadest and deepest influence on buying behavior.

Last updated: Wed, 9 Apr

A consumer buying behavior is influenced by

Last updated: Wed, 9 Apr

_________ is the study of how individuals, groups and organizations select, buy, use and dispose off goods, service...

Last updated: Wed, 9 Apr

_______is any occasion on which the brand or product is used by end customers.

Last updated: Wed, 9 Apr

The method used to assess real cost of providing services to an individual customer is

Last updated: Wed, 9 Apr

The marketing messages committed to customers wishes is a part of

Last updated: Wed, 9 Apr

The main drawback of CRM is

Last updated: Wed, 9 Apr

_______uses sophisticated mathematical and statistical techniques such as neutral networking and cluster analysis.

Last updated: Wed, 9 Apr

A _________ is an organized collection of detailed information about individual customers or prospects that is acce...

Last updated: Wed, 9 Apr

CRM technology can help in

Last updated: Wed, 9 Apr

Customer Relationship Management is about

Last updated: Wed, 9 Apr