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MCQ Problems / Explanations

_________ experts will tell you that a well planned public relations campaign isoften far more effective than adver...

Last updated: Wed, 16 Apr

___________publicity is the publicity accompanying unplanned events.

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__________is the standard wording about a company that usually appears nearthe bottom of all company issued press r...

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A media relating to different market sectors for a product or service is calledas_______.

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A press release format designed for the online media world links, videos andpictures is called as_________.

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The process of communicating an organization's point of view on issues or causesto political audiences like MP's an...

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A multi disciplinary approach which uses a number of marketing communicationstechniques in order to deliver a consi...

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The following which is the four class model of PR__________.

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__________also known as online PR involves communications using the internetor new technology to communicate with s...

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Having a communications plan in place that can be effectively put in to actionwhen something goes wrong for a compa...

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PR for a corporation integrated as part of the company's strategic objectives iscalled as_________.

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_________is the measure of commitment in customer preferences, based ondegree of satisfaction.

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__________is a defamation in a tangible medium like print, internet or broadcast.

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According to William James High credibility, high word of mouth and news valueare the features of_________.

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All the following emotions are universal except

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Maslow viewed that motivated behaviour is

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The relative strength of the drives of hunger, thirst and sex have been studiedexperimentally in the white rat by

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According to Walter Cannon,

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As motivation is closely related to effort, the emotion is related to

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Motivation can be understood as an interaction between

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Which theory holds that we are afraid because we run or are angry because westrike?

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The brain site most likely involved in fear is

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Individual's life goal is

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Gregariousness is a/ an

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Social needs activate the organism to

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The author of the Hierarchical theory of motivation is

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Relatively high levels of physiological arousal would most likely interfere witheffectively

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People from differewnt cultures can recognize which facial expressions?

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Both the terms 'emotion' and 'motivation' came from the same Latin root

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Allport's idea that the traits around which someone organizes their life are called_____ traits.

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If you were to kick the dog after a hard day at office, you would be using

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The ______ is the set of perceptions and beliefs that you have about yourself,including your nature, your personal ...

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A relatively stable, enduring predisposition to consistently behave in a certain way

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The Neo-Freudians include

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Self- report inventories are __ test, while projective tests are more

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Proponents of trait theory include

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Personality characteristics or attributes that can easily be inferred from observablebehaviour are

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A trait of personality that identifies extraversion, neuroticism, agreeableness,conscientiousness and openness to e...

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People who rate high on the personality trait of ____ tend to be upbeat, optimisticand sociable.

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Albert Bandura was a proponent of which perspective of personality?

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The attribution of one's own unacceptable urges or qualities to others

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The id, ego and superego can be best characterized as

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Eyesenck originally developed ___, a highly researched factor theory ofpersonality.

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According to William Sheldon's theory of Personality, which one best describes aperson who is sensitive and intelle...

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What is the trait approach to personality?

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Personality trait model that researches three factors: extraversion, neuroticism andpsychoticism, is called

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Psychologists seek to understand Rob's personality through his thoughts, beliefsand their impact on his behaviour i...

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In the Big Five personality dimensions, behaviours such as speaking fluently,displaying ambition, and exhibiting a ...

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Ancient Greeks hypothesized that there were four different personalitycharacteristic. they are

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When analyzing a past president to describe his personality by coding letters orspeeches he has written, you are us...

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Approximately how many trait words for personality are there in the Englishlanguage?

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Which are the main components of Speaman's two factor theory of intelligence?

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According to Spearman, what does 'g' stand for?

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What do the initials IQ stand for?

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Which of the following is not of Gardner's multiple intelligences?

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Weschler's intelligence tests were designed to test

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If an intelligence test measures consistently what it is supposed to be measuringeach time it is used, then it is s...

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If it is demonstrated that an intelligence test discriminates against certain ethnicgroups, then it can be said tha...

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In relation to the development of intelligence, the results of twin studies indicatethat

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In the normal distribution curve of intelligence test scores, the mean IQ score isset at

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The belief that intelligence is a general ability is a result of the work of

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In the formula for IQ, CA stands for

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The first intelligence test was designed by two French men

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. The leading cause of mental retardation is believed to be

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Intelligence can be defined as

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Cattell identified which two forms of intelligence?

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How many mental abilities were identified by Guildford?

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The concept of primary mental abilities was proposed by which of the following?

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Spearman devised which form of factor analysis?

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Which test provides scores for verbal IQ, performance IQ, verbal comprehension,working memory, perceptual organizat...

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Which of the following do Gardner's intelligence correlate with?

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According to Carroll's model of intelligence, at which level are fluid ability andcrystallized intelligence located...

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Intrapersonal intelligence can be characterized by which of the followingprocesses?

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Spiritual and existential intelligence were included in whose theory of intelligence?

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Which of these factors was not included in Thurstone's theory of intelligence?

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How many factors did Thurstone associate with intelligence?

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Which factors were included in Sternberg's triarchic theory of intelligence

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This person studied the effects of misinformation and false memories

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Encoding information by its meaning to us

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Using the acronym VIBGYOR to studying the colors of the rainbow. This is a goodexample of

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This person studied memory retention by stringing together non sense syllable andmemorizing them

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When choices are given, it is much easier to identify genuine ones. A multiplechoice test is a good example

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The mental processing of retrieval of information from memory.

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Implicit memory is to the __ as explicit memory is to the _

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Our memory for skills, such as riding a bike

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Organizing items into familiar, manageable units

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Encoding information by picturing it in our mind

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Encoding information from its sound

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The most common effortful processing technique where information is repeated

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Unconscious encoding of incidental information

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The persistence of learning over time through the encoding , storage and retrievalof information

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A clear memory of an emotionally significant moment or event

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The declarative memory system that holds information about specific events orpersonal experiences; the declarative ...

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Psychologists have distinguished between two types of long term memory storage.They are called

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The relatively permanent memory system that holds vast amount of information fora long period of time

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The process of linking new information in a meaningful way with informationalready stored in memory or with other n...

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Rehearsal is the process of actively manipulating information so that it can beretained in memory. There are two ma...

Last updated: Wed, 16 Apr

The entry point of memory- the initial stage of the memory system in which all ofthe stimuli that bombard our sense...

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How to measure explicit memory?

Last updated: Wed, 16 Apr